B2B Fulfillment
Retail-ready supply chain for wholesale and trade orders
B2B fulfillment is a different discipline from eCommerce. Retailers, distributors, and Amazon Vendor Central buyers demand pallet shipments, EDI compliance, and routing guide adherence. Startfill is built for exactly this.
Integration support
Pallet labeling
One facility
Every delivery
How it works
From trade order to retail floor in 3 steps
1
Purchase order or EDI transmission received from your retailer or distributor. We book the order into our WMS and schedule the fulfillment run.
2
We pick to your buyer's requirements — case-pick, full pallet, or mixed pallet. Pallets built, wrapped, and labeled to GS1 and routing guide spec.
3
ASN sent to your buyer, freight booked, and delivery scheduled. POD documentation provided on delivery confirmation.
Features
Everything retail buyers require — handled for you
Pallets built, wrapped, and labeled to GS1 standard — retail-ready for METRO, REWE, Kaufland, and more.
EDI-connected ordering and advance shipping notices sent automatically to your retail buyer on dispatch.
We follow your buyer's exact routing guide — delivery windows, carrier requirements, and labeling specs.
We prepare and dispatch Amazon Vendor Central inbound shipments — compliant labeling, cartons, and ASN creation.
All order types handled — single-case picks, full pallet orders, and mixed-pallet builds for multi-SKU buyers.
Delivery scheduling, freight booking, and proof-of-delivery documentation for every B2B shipment.
Why Startfill
Why brands choose us for B2B Fulfillment
Most 3PLs are DTC-only. Startfill handles both channels from one inventory — one WMS, one invoice, one partner.
We know the routing guide requirements of German and EU retailers — METRO, REWE, Kaufland, and others — built into our process.
Correct labels, correct pallets, correct delivery windows. Non-compliance chargebacks from retailers are eliminated, not just reduced.
FAQ
Common questions
Do you support EDI integration with retailers?
Yes — we support EDI-connected ordering and send advance shipping notices (ASN) to your buyer automatically on dispatch.
Which retailers do you have routing guide experience with?
We have experience with METRO, REWE, Kaufland, and other major German and EU retailers. We can also onboard new routing guides on request.
Can you handle Amazon Vendor Central inbound?
Yes — we prepare and dispatch Amazon Vendor Central inbound shipments including compliant carton labeling, pallet build, and ASN creation in Vendor Central.
Can B2B and B2C orders be fulfilled from the same stock?
Yes — both channels are managed from the same inventory in our WMS. No stock splitting, no separate locations, no double-handling.